Bettina Schimmer has worked in marketing and public relations with a focus on classical music for over 10 years.  After graduating from the University of Cologne she began her professional career at the business consultancy EMDS Consulting.

She was the Head of Marketing at the Bavarian State Opera for four years during the era of Sir Peter Jonas, following which she was in charge of sponsoring and sales at the Gürzenich Orchestra in Cologne.

In 2008 she set up her own classical music PR consultancy based in Cologne and has since been in charge of Markus Stenz’ personal PR as well as other projects focussing on classical music. She has lectured on cultural PR and Marketing at, among others, the universities of Munich, St. Gallen, and Cologne.